An investor, a journalist, an acquirer, a board candidate, a regulator. Each of them looks you up first, and increasingly they ask a machine rather than read a results page. Most organisations watch neither.
Engagements are private. We do not publish client names and we do not ask for testimonials.
For twenty years managing a reputation meant managing a page of search results. That page is now one of three places an impression forms, and it is the only one most people are watching.
An out-of-date fact in an AI answer is repeated to everyone who asks, and leaves no trace that it was asked.
A chief executive, a founder, a board member, a key hire. What is findable, what is accurate, what is stale, and what is exposed — including personal information held by data brokers that no one consented to publish.
Reviews, employer reputation, directory accuracy, press, and the consistency of the record across every source that describes the company.
The answer given when someone asks an assistant about you rather than searching. Newer, less understood, and increasingly the first impression formed.
Reputation damage is rarely a single event. It is usually something that sat uncorrected long enough to be repeated.