A funding round, a board seat, an acquisition, a hire, a regulatory conversation. Someone looks you up first, forms a view, and never mentions it.
The outer rings are where the record is written by people who never asked you, and where it is least likely to be current.
What returns for your name, your name plus the company, and the variants people actually type — including misspellings and former names. We record what is there now, so later changes are visible rather than remembered.
We ask the major AI assistants about you, in the ways people actually ask, and record the answers. Stale roles, wrong affiliations and confident errors are common and almost never noticed.
Home address, relatives, phone numbers, previous addresses — aggregated by data brokers and people-search sites from public records. Removable, and republished often enough that removal has to be maintained.
Old interviews, dormant profiles, defunct company associations, archived pages. Usually harmless. Occasionally the first thing someone finds.
What image search returns, and what is attached to your name that you did not place there.
Where it matters, the same assessment for a spouse, a co-founder or a chief of staff — because exposure through an adjacent person is still exposure.
A great deal of what is wrong about a senior person online is wrong because it is old, not because anyone intended harm. Stale roles, superseded titles, defunct affiliations, numbers from a company sold years ago. Most of that can simply be corrected at the source, and correction holds where suppression does not.
Where a record is wrong and the source will correct it, we go there first. It is slower and it lasts.
Where the source will not move, we strengthen the accurate record around it so the correct version is what gets cited.
Removal requests, data broker opt-outs and platform processes, used properly. We do not fabricate content, buy reviews, or attempt to deceive a platform.