Every raise, sale, board appointment and senior hire now begins with somebody searching. That search happens whether or not you have seen what it returns.
The same capability, run in either direction. Most clients eventually use both.
An acquirer's diligence team, an investment committee, a nominations committee or a journalist preparing a profile will all do the same work. We do it first, so nothing in it is a surprise and anything correctable is corrected while there is still time.
Search, answer engines, press and archive, litigation and filings where public, social history, and the personal data aggregated about you and those close to you.
What a diligence team will actually flag, separated from what merely exists. Most of what is online about a senior person is irrelevant and we say so.
Stale roles, wrong affiliations, superseded facts and removable personal records, dealt with in the window before anyone looks.
Almost always against a date. The work is scoped to the date, not the other way round.
You are about to fund a founder, appoint a chief executive, take on a partner or acquire a company. Financial and legal diligence is routine. The reputational record usually is not examined at all, and it is where the surprises live.
What the public record says about a founder and their previous ventures, including what the answer engines will tell your LPs when they ask.
What surfaces about a candidate before the appointment is announced, rather than in the reporting afterwards.
The reputational position of a target company and its principals — reviews, employer reputation, press history and the record you inherit on completion.
Who you are about to be publicly associated with, and what that association returns when searched.
Everything is drawn from the public record and lawful sources. This is not investigation and we are not investigators; it is a rigorous reading of what anyone could find, done properly and documented.