A few minutes of public video is enough to produce a convincing likeness of a chief executive saying something they never said. The technology is ordinary now. The response to it is not.
Four distinct exposures, and they are usually watched by nobody until one of them lands.
Clips of you saying things you did not say, usually deployed in investment promotion or to move a share price. Monitored across the platforms where they circulate first, which is rarely where they are eventually noticed.
The call to your finance director authorising a transfer. This has moved from theoretical to routine, and the defence is partly procedural — which is a conversation we are glad to have with your team.
Profiles in your name soliciting money, offering roles or approaching your staff and customers. Removable, but only once found, and they are built to be found by everyone except you.
Your photograph attached to products, schemes and endorsements you have never heard of. Common in investment and cryptocurrency promotion, and damaging precisely because it looks plausible.
Captured and preserved properly at the moment of discovery, because platforms remove content and preserved evidence is what every subsequent option depends on.
Impersonation and synthetic-media reporting, filed correctly through the right channel. Done properly this is faster than most people expect.
Mapping where it has spread and dealing with the copies, not only the original. Removal of a single post achieves very little.
Where a matter becomes legal or regulatory, we work alongside your counsel and provide the documented record they will need. We are the standing watch and the first response, not a substitute for your lawyers.