Nearly every reputation problem we are called about was visible for some time before anyone noticed. Monitoring is not glamorous and it is most of the value.
Almost nothing we are called about was invisible. It was unwatched.
Named and entity queries for the individual and the organisation, including variants, tracked by position and by what newly appears.
The major assistants, asked on a schedule in the ways people ask, with answers recorded verbatim so drift is visible.
New reviews across relevant platforms, with sentiment and with escalation on anything that needs a person.
Mentions across platforms and the industry communities that never surface in search.
Coverage as it appears, including trade press and outlets that do not rank well but are read by the people who matter.
Reappearance of personal records after removal, which happens often enough that one-time removal is not removal.
The worst time to decide what counts as urgent is while something is unfolding. We set thresholds at the start of an engagement and we hold to them.
Three tiers, defined with you, so a notification means something.